Formula 1 is in advanced talks with Amazon – among other global digital partners – regarding streaming deals for races.The sport already has a partnership with Amazon Web Systems (AWS) that includes the F1 Insights analysis that regularly appears in on-screen graphics during a race weekend. While F1's current owners...

Formula 1 will introduce a car performance score that will be shown in new graphics on television broadcasts to compare the strengths and weaknesses of each team, as well as drivers.F1 Insights will analyze a car in terms of its performance in low, medium and high speed corners as well...

Formula 1 will use machine learning to investigate ways track changes and different race formats could impact on the quality of racing.In a presentation at F1 partner Amazon Web Services’ re:Invent 2018 conference in Las Vegas, managing director or motorsports Ross Brawn revealed the AWS partnership will be utilized to...